Published Jul 21, 2025
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Best Destinations for Summer 2025 from VRBO
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Planning your dream summer escape? Whether you're craving crystal-clear water, soft white sand, or charming seaside towns, Vrbo has unveiled its most booked beach destinations across the South - and we've found where you can book smarter and save big. We’ve curated the top places to stay this season without breaking the bank. Pack your sunscreen - it’s time to discover your affordable slice of paradise!
If you're dreaming of a summer vacation that blends coastal beauty, family fun, and full-home comfort - Vrbo is your go-to platform for unforgettable beach getaways. According to Vrbo’s latest summer travel trends report, the most popular beach towns across the South are not only in high demand — they’re also packed with value. Whether you want a charming cottage near the boardwalk or a luxurious oceanfront home with room for the whole crew, Vrbo makes it easy to find the perfect rental, at the perfect price. Here are Vrbo’s most-booked destinations for Summer 2025 - and why now’s the time to book yours:
Top Southern Beach Destinations This Summer
30A, Florida - The Crown Jewel of Summer Vacations
Welcome to Florida’s Emerald Coast - think Seaside, Rosemary Beach, and Grayton Beach. With pastel-colored houses, food trucks, and bike-friendly boardwalks, it’s the go-to for families and groups.
Why book on Vrbo:
- Whole-home stays with private pools, full kitchens, and walkable beach access
- Ideal for families or groups looking to spread out and unwind
Budget tip: Book mid-week or late August for better rates and fewer crowds
Gulf Shores & Orange Beach, Alabama - Small-Town Vibes, Big Ocean Views
One of the fastest-growing Vrbo hot spots for summer 2025, Gulf Shores offers soft sands and family-friendly fun - from dolphin cruises to beachfront BBQs.
Why Vrbo renters love it:
- Spacious homes for 6–12 guests with amenities like grills, game rooms, and pools
- Perfect for multigenerational families or budget-conscious groups
Budget tip: Look for properties with shared amenities to cut costs
Wilmington, North Carolina – Surf, Sun & Coastal Cool
Home to Wrightsville Beach and Topsail Island, Wilmington gives off major summer-movie vibes (yes, The Summer I Turned Pretty was filmed nearby!). It’s a must for active beachgoers.
Book with Vrbo and enjoy:
- Stylish beach homes just steps from the sand
- Pet-friendly properties and homes with outdoor showers, patios, and porches
Budget tip: Stay a few blocks from the beach to score lower nightly rates. Bonus: Popular filming location (The Summer I Turned Pretty) — a hit with Gen Z travelers!
Hilton Head Island, South Carolina - Where Golf Meets the Sea
Ideal for couples or laid-back families, Hilton Head offers 12 miles of beach plus scenic bike trails, golf, and nature preserves.
Why Vrbo is the best choice:
- Secure, upscale rentals with resort-style amenities
- Entire condos and villas with bike trails, tennis courts, and beach access nearby
Budget tip: Early June and late August are sweet spots for lower rates
Tybee Island, Georgia - A Hidden Gem for Affordable Summer Fun
Just 20 minutes from Savannah, Tybee is cozy, quirky, and full of charm. Expect dolphin tours, kayak adventures, and ice cream by the pier.
Stay smarter with Vrbo:
- Four-bedroom homes with private pools and backyard patios
- Affordable rates, especially for week-long stays
Budget tip: Look for homes with flexible cancellation for peace of mind
Honorable Mentions for Summer Steals
- Miramar Beach, FL - Fantastic for families, with tons of beachfront condos and quick access to Destin fun
- Isle of Palms, SC - Peaceful, upscale, and perfect for longer stays
- Navarre Beach, FL - Less crowded and more affordable than nearby Pensacola
How to Vacation Smart with Vrbo This Summer
We recommend these summer-savvy strategies to get the best bang for your buck:
- Book early for peak July & holiday weeks (Memorial Day, 4th of July, Labor Day)
- Use filters: Look for "weekly discount" or “long-stay savings”
- Go midweek: Sun-Thu rates are often 20–30% cheaper than weekends
- Travel light: Pick homes with washer/dryer & full kitchens to avoid eating out every day
Quick Guide: Where to Go This Summer
| Destination | Why We Love It | Best For |
| 30A, FL | Scenic charm & sugar-white sand. | Families & friend groups. |
| Gulf Shores, AL | Budget-friendly & fun for all ages. | Large families. |
| Wilmington, NC | Surf, history, & coastal coolness. | Couples & young travelers. |
| Hilton Head, SC | Nature + luxury in one spot. | Couples & golfers. |
| Tybee Island, GA | Hidden gem near Savannah. | Chill family escapes. |
Conclusion
This summer, ditch the crowded hotels and cookie-cutter resorts. With Vrbo, your vacation is on your terms - more space, more privacy, and more moments that feel like home. Whether you're planning a family reunion, a romantic escape, or a last-minute beach trip with friends, Vrbo helps you find the perfect place to stay - beautifully, affordably, and effortlessly.
